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Data Do it
Marketing, vocabulary that correlates with the use of data involved in marketing
| Term | Definition |
|---|---|
| Budget | an estimate of income and expense for a specific period of time |
| Customer Service | Activities and benefit provided by a business to its customers to creat goodwill and customer satisfacition |
| Data | Fact or figures |
| Distrubutors | A channel member who helps to sell business's products; usually a wholesaler |
| Estimate | An approximation of data an "educated guess" |
| Fact | a true statement |
| Market Segment | one of the groups into which the total market is divided |
| Place | Marketing element focusing on consideration in getting a selected product in the right place at the right time |
| Prediction | A forecast made about the future |
| Price | Marketing element requiring marketers to determine the amount of money that will ask in exchange for their product |
| Product | Marketing element referring to what good, services, or ideas a business will offer its customers |
| Projection | See prediction |
| Promotion | Marketing element referring to the various types of communication that marketers use to inform, persuade, or reming customers of their products |
| Sales forcast | A prediction of future sales over a specific period of time |
| Sales invoice | an itemized statement of money owed for good or service |
| SMART goal | A goal that helps you identify exactly what it is you want to achieve and know for sure when youve achieved it; made up of specific, measurable, attainable, results-oriented, and time-bounded goals |
| Supplier | Vender |
| Target Market | The particular group of customers a business seeks to attract |
| Trade Journal | An industry-specific publication |
| Vendor | A supplier of goods, usually a wholesaler or distributor |