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3.01 vocab
Promotion
Term | Definition |
---|---|
Direct Marketing | Enables marketers to target specific groups of customers to get the best results |
Banner ads | ambedding an ad into a web page- known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website |
Buttons | smaller banner ad normally used to advertise programs used in creating the site |
Pop-up/Under ads | ads that display in a new browser window either in the front or behind the current browser window |
Flash ads | adding interactive elements to standar HTML sites |
Floating ads | move across a screen or floats above the content |
Exit pops | when you exit a website a related website opens- can be very annoying |
Rich media ads | includes animation or video and have more complex user interaction |
Text ads | advertising using text based hyper links- All website text is written in HTML language |
Advergames | video games containing advertisements |
Virtual worlds | these are still evolving and have not been that successfull- can be used to market a virtual store |
Spornorships | companies that may say "brought to you by" |
Bookmarks/favorites | collection of direct links to predefined web pages stored in you web browser- called favorites in Internet Explorer |
Guides | assists in providing information or a roadmap to the web |
E-mail based ads | embedded in or the entire email is an advertisement |
mobile Marketing | the used of wireless network and cell phones as a means of marketing communication |
SMS (text messages) | exchange of short text messages between fixed line or mobile phones |
Mobile advergaming | games on the move- using smart phone games as promotional tools |
Websites | groups of pages on the www.devoted to one or several topics |
Location-based services | recommendation of services like restaurants, retailers, events, etc. in an area |
QR codes | web-based software solution to create interactive marketingg and promotional campaigns through generation of Quick Response (QR) codes- engage with customers with smart phones in real time response |