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3.01 vocab

Promotion

TermDefinition
Direct Marketing Enables marketers to target specific groups of customers to get the best results
Banner ads ambedding an ad into a web page- known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
Buttons smaller banner ad normally used to advertise programs used in creating the site
Pop-up/Under ads ads that display in a new browser window either in the front or behind the current browser window
Flash ads adding interactive elements to standar HTML sites
Floating ads move across a screen or floats above the content
Exit pops when you exit a website a related website opens- can be very annoying
Rich media ads includes animation or video and have more complex user interaction
Text ads advertising using text based hyper links- All website text is written in HTML language
Advergames video games containing advertisements
Virtual worlds these are still evolving and have not been that successfull- can be used to market a virtual store
Spornorships companies that may say "brought to you by"
Bookmarks/favorites collection of direct links to predefined web pages stored in you web browser- called favorites in Internet Explorer
Guides assists in providing information or a roadmap to the web
E-mail based ads embedded in or the entire email is an advertisement
mobile Marketing the used of wireless network and cell phones as a means of marketing communication
SMS (text messages) exchange of short text messages between fixed line or mobile phones
Mobile advergaming games on the move- using smart phone games as promotional tools
Websites groups of pages on the www.devoted to one or several topics
Location-based services recommendation of services like restaurants, retailers, events, etc. in an area
QR codes web-based software solution to create interactive marketingg and promotional campaigns through generation of Quick Response (QR) codes- engage with customers with smart phones in real time response
Created by: Jake Campoli
Popular Marketing sets

 

 



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