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Chapter 2 Marketing

Developing Successful Marketing and Organizational Strategies

TermDefinition
Profit The reward to a business firms for the risk it undertakes in marketing its offerings
Strategy An organization's long-term course of action that delivers a unique customer experience while achieving its goals
Core Values The fundamental, passionate, and enduring principles that guide an organization
Mission A statement or vision of an organization's function in society
Organizational culture The set of values, ideas, attitudes, and behavioral norms that is learned and shared among the members of
Business The underlying industry or market sector of an organization's offering
goals (objectives) Target of performance to be achieved, often by a specific time.
Market Share Ratio of a firm's sales to the total sales of all firms in the industry
Marketing Dashboard The visual computer display of essential marketing information
Marketing Metric A measure of the value or trend of marketing activity or result
Created by: ChloeJCox
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