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MP Chapter 3
Understanding the Marketing Environment, Ethical Behavior, and Social Responsibi
| Term | Definition |
|---|---|
| environmental scanning | The process of acquiring information on events outside the organization to identify and interpret potential trends. |
| social forces | The demographic characteristics and the culture of the population. |
| demographics | Description of a population according to characteristics such as age, gender, ethnicity, income, and occupation. |
| baby boomers | The generation of children born between 1946 and 1964. |
| Generation X | Members of the US population born between 1965 and 1976. |
| Generation Y | The 72 million Americans born between 1977 and 1994. |
| multicultural marketing | Marketing programs that reflect unique aspects of different races. |
| culture | The set of values, ideas, and attitudes that is learned and shared among the members of a group. |
| economy | Pertains to the income and resources that affect the cost of running a business or household. |
| technology | Inventions from applied science or engineering research. |
| marketspace | An information-and-communication-based electronic exchange environment occupied by digitized offerings. |
| competition | Alternative firms that could provide a product to satisfy a specific market's needs. |
| regulation | Restrictions that state and federal laws place on business. |
| consumerism | A movement started to increase the influence, power, and rights of consumers in dealing with institutions. |
| self-regulation | An alternative to government control, whereby an industry attempts to police itself. |
| ethics | The moral principles and values that govern the actions and decisions of an individual or a group. |
| Consumer Bill of Rights | Codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard. |
| code of ethics | A formal statement of ethical principles and rules of conduct. |
| moral idealism | A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the concern. |
| utilitarianism | A personal moral philosophy that focuses on the "greatest good for the greatest number." |
| social responsibility | The idea that organizations are part of a larger society and are accountable to that society for their actions. |
| green marketing | Marketing efforts to produce, promote, and reclaim environmentally sensitive products. |
| cause marketing | Tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products. Gap's Project (RED) would be an example of this. |
Created by:
mariwalsh
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