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MIM

TermDefinition
Marketing Info Mgt info gained from communicating with the customer
Marketing Info System tool/method used to collecting and analyzing/interpreting data
Marketing Research efforts to discover the customer's wants and needs-links consumer, customer, and public to marketer
Cost Effective marketing info allows businesses to better adapt to changing markets
Primary info the company collects directly from its own surveys-first time collected;expensive
Secondary info the company collects from other sources(libraries,online,federal publications,etc)-desk research-already exists
Internal inventory records;inside the business
External outside of the business
Database
Cookies tracks visits and purchases on the web(builds database)
Quantitative count the results(surveys,volume-tracking scanners)
Qualitative looking for opinions, judgment, feelings
Balanced Questions
Likert
Semantic Differential
Facts data that can be verified
Estimates approximations of data
Predictions sometimes called projections, are forecasts that people make about the future
Sales Reports improve the effectiveness of people
Inventory Report
Trade Journal
Created by: fbeveridge
Popular Marketing sets

 

 



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