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MIM

TermDefinition
Marketing Information Management function that researches what customers want
Marketing Information System organized way of gathering, sorting, analyzing, evaluating & distributing info
Marketing Reasearch efforts to discover customers wants and need
Cost effective product compared to the expenses
primary info the company collects directly from its own surver
secondary info the company collects from other sources
secondary internal info company collec ts from company accounts, stock analysis,inventory records,etc...
external sources info from government statistics, trade publications
database customers purchases
cookies placed on hardrive so when users visit the business website it helps customize
quantitative data we can count
qualatiative looking for opinions, judgments, feelings
balanced questions close ended questions
likert numerical value associated with each possible answer
semantic differntial uses bipolar adjectival phrases to describe a persons belief
facts data that can be verified
estimates estimates are approximations of data
predictions forecast people make about the future
sales reports report on sales
inventory report can suggest customer product prefferece
trade journal magazine, newspaper etc,,,focusing on a certain occupation
Created by: princesstaayy
Popular Marketing sets

 

 



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