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MIM
Term | Definition |
---|---|
Marketing Information Management | function that researches what customers want |
Marketing Information System | organized way of gathering, sorting, analyzing, evaluating & distributing info |
Marketing Reasearch | efforts to discover customers wants and need |
Cost effective | product compared to the expenses |
primary | info the company collects directly from its own surver |
secondary | info the company collects from other sources |
secondary internal | info company collec ts from company accounts, stock analysis,inventory records,etc... |
external sources | info from government statistics, trade publications |
database | customers purchases |
cookies | placed on hardrive so when users visit the business website it helps customize |
quantitative | data we can count |
qualatiative | looking for opinions, judgments, feelings |
balanced questions | close ended questions |
likert | numerical value associated with each possible answer |
semantic differntial | uses bipolar adjectival phrases to describe a persons belief |
facts | data that can be verified |
estimates | estimates are approximations of data |
predictions | forecast people make about the future |
sales reports | report on sales |
inventory report | can suggest customer product prefferece |
trade journal | magazine, newspaper etc,,,focusing on a certain occupation |