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MIM

Marketing Information Management

Marketing Information Management Information gained from communicating with the customer
Marketing Information System Tool/method used to collect and analyze/interpret data
Marketing Research Efforts to discover the customers wants and needs- links consumer, customer & public to marketer
Cost Effective Effective or productive in relation to its cost
Primary Information the company collects directly from its own surveys- first time collective; expensive
Secondary Information the company collects from other sources (online libraries, ect.)- desk research already exists
Internal Facts & figures located inside the company
External Facts & figures available in locations outside of the company
Database A structured set of data held in a computer, esp. one that is accessible in various ways
Cookies A packet of data sent by an Internet server to a browser, which is returned by the browser each time it subsequently accesses the same server, used to identify the user or track their access to the server
Quantitative
Created by: E_McFadden
Popular Marketing sets

 

 



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