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MIM
Marketing Information Management
Marketing Information Management | Information gained from communicating with the customer |
Marketing Information System | Tool/method used to collect and analyze/interpret data |
Marketing Research | Efforts to discover the customers wants and needs- links consumer, customer & public to marketer |
Cost Effective | Effective or productive in relation to its cost |
Primary | Information the company collects directly from its own surveys- first time collective; expensive |
Secondary | Information the company collects from other sources (online libraries, ect.)- desk research already exists |
Internal | Facts & figures located inside the company |
External | Facts & figures available in locations outside of the company |
Database | A structured set of data held in a computer, esp. one that is accessible in various ways |
Cookies | A packet of data sent by an Internet server to a browser, which is returned by the browser each time it subsequently accesses the same server, used to identify the user or track their access to the server |
Quantitative |