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Sports&Ent Marketing

Sports&Ent 2.1~2.3

QuestionAnswer
Consumers People who use the products
Discretionary income Money left to spend after necessary expenses are paid
Kinetoscope A device used to view a sequence of moving pictures
Vendors Sellers of products
Product A good or services that any for-profit industry sells to its customers
Promotion Any form of communication used to persuade people to buy products
Endorsements Approval or supports of a products or ideas, usually by a celebrity
Core product The main product such as sports event, movies, stage show, or book
Ancillary products A products related to or created form the core products
Revenue Gross income
Piracy The unauthorized use of an owner’s or creator’s music, movies, or other copyright material
Royalty A payment for material that has been copyright, or legally declared as belonging to the creator
Product tie-in Use of ancillary products such as merchandise as a promotional tool
Sponsorship Use of ancillary products such as merchandise as a promotional tool
Consumer loyalty Use of ancillary products such as merchandise as a promotional tool
Cross-promotion Any form of communication through which one industry relies on another industry to promote its product
Convergence The overlapping of product promotion
Synergy A combined action that occurs when products owned by one source promote the growth of related products
Risk Unforeseen events and obstacles that can negatively affect business
Risk managements A strategy to offset business risks
Created by: riders09
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