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Marketing Basics
| Term | Definition |
|---|---|
| Marketing | the action or business of promoting and selling products or services, including market research and advertising |
| Marketing Concept | Customer relationship management is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support |
| Good | to be desired or approved of |
| service | the action of helping or doing work for someone |
| consumer | a person who purchases goods and services for personal use. |
| customer | a person or organization that buys goods or services from a store or business. |
| goal | the object of a person's ambition or effort; an aim or desired result. |
| strategy | a plan of action or policy designed to achieve a major or overall aim |
| tatic | an action or strategy carefully planned to achieve a specific end |
| customer orientation | do it thier way. offer products that consumers want to buy |
| target market | a subgroup of a large market that share one or more characteristics |
| mass market | is the process of dividing a larger market into smaller parts |
| demographic segmentation | statistics that describe a population by personal characteristic such as age, gender, income, material status, ethnic, education and occupation |
| financing | function that involves obtaining the money to operate a business |
| strategies | are plans of action used to achieve the goals (what to do) |
| market | a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities. |
| marketing mix | a combination of factors that can be controlled by a company to influence consumers to purchase its products. |
| market segmentation | Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs |
| geographic segmentation | Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated |
| product | an article or substance that is manufactured or refined for sale. |
| promotion | activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim |
| marketing concept | Customer relationship management is a model for managing a company’s interactions with current and future customers |
| product/service mgt. | Ability to create, update and delete your company’s support site product/service catalog. |
| market segment | Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs |
| place | a particular position or point in space |
| selling | give or hand over (something) in exchange for money |
| pricing | decide the amount required as payment for (something offered for sale). |
| psychograpgic segmentation | A breakdown of customers according to different characteristics. |
| price | the amount of money expected, required, or given in payment for something. |
| marketing information mgt | the practice of monitoring the overall marketplace, organizing, and analysing the results of any data collected, and developing different strategies for future marketing activities. |
Created by:
YoungDreamChaser
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