Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

marketing

TermDefinition
Marketing the process of developing, promoting,pricing,selling, and distributing products to satisfy customers wants and needs
Marketing concept all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
Customer Orientation offer products that customers want to buy
Market a group of potential customers
Market Segmentation process of dividing a larger market into smaller groups
Geographic Segmentation markets divided by where the customer lives
Psychographic Segmentation segmenting a market based on social class
Marketing Mix includes 4 basic strategies called the 4 P's
Demographic Segmentation statistics that describe a population by personal characteristics
Target Market identified segments of the market that a business wants to have as their customers
Market Research the research done to determine facts about cusomers
Primary going and getting information yourself
Secondary Finding out information from other resources
Product Life Cycle a business analysis that attempts to identify a set of common stages in the life of commercial products
Introductory Stage when the product or service is brand new and only the most adventurous consumers are poised to purchase.
Declining Stage Fourth and last stage of a product's life cycle, characterized by fast declining sales revenue and fewer customers.
Maturity Stage Longest period in the life cycle of a firm, industry, or product, during which sales peak and start to decline.
Growth Stage Third state in a product's life cycle where sales revenue rises rapidly and the profits reach a peak
Product Development a broad field of endeavor dealing with the design, creation, and marketing of new products
List 3 ways of Extending the Product Life Cycle 1. Pricing Strategies 2. Promotion Changes 3. Update the Product Design 4. Add New Features to the Product
State 3 Functions of Packaging 1. Provide Information 2. Provide Protection 3. Brand Awareness
Created by: britt_elam06
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards