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CH2 Marketing 116
| Question | Answer |
|---|---|
| Environmental managment | when a company implements strategies that attempt to shape the exertnal environment within which it operates |
| Component lifestyles | choosing goods and services that meet ones diverse needs and intrests rather than conformeing to a single tradiional lifestyle |
| Demography | the study of people vital statistics such as their age, race and ethnicity, and location |
| Generation Y | people born between 1979 and 1994 |
| Generation X | people born between 1966-1978 |
| Baby boomers | people born between 1947-1965 |
| Multiculturalism | when all major ethnic groups in an area- such as a city, country, or census tract- are roughly equally represented |
| Purchasing Power | a comparison of income versus the relative cost of a set standard of goods and services in different geogrpahic areas |
| Inflation | A measure of the decrease int he value of money, expresesd as the percentage reduciton in value since the previous year |
| Recession | A period of econmoic activity characterized by negative growth, which reduces demand for goods and services |
| Basic Reasearch | pure research that aims to confrim an exisiting theory or to learn more aobut a concept or phenomenon |
| Applied Research | an attempt to decelop noew or improced products |
| Competion Bureau | the federal department charged with administering most marketplace laws |
| Self Regulation | progams colunatrly adopted by busness groups to regulate the activites of their members |
| Corporate social respnsibility | a business's concern for socitey's welfare |
| Sustainabliity | the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunites to build profits and help the world at the same time |
| Pyramid of coproate social reponsibility | model that suggest corporate social respnisibliy is composed of Economis( business profits) Legal (obey the law) Ethical( do waht is fair and just) and Philanthropic( be a good corporate citizen) |
| Green Marketing | the development and marketing of producst designed to minimize negative effects on the physical environment |
| Ethics | the moral princilples or values that generally gorern the conduct of an individual or a group |
| morals | the rules people develop as a result of cultural values and norms |
| code of ethics | a guidline to help marketing manager and other emplyees make better decisions |
Created by:
rebeccafengler
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