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marketing
distribution
Term | Definition |
---|---|
distribution | the transporting, storing, and handling of goods from manufacturer to consumer |
information managment | obtaining info about consumers |
pricing | determining the value of a product |
product service managment | concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining producing |
promotion | communication to inform, persuade, or remind people about a product |
selling | determining customers wants and needs, through personalized communication |
financing | obtaining the money to start a buisness |
product | a good or service |
4 P's | product, price, promotion, and place |
target market | a group that has things in common |
demographic segmentation | gender, race, ethnic, or social statis |
geographic segmentation | where the consumer is located |
psychographic segmentation | based on the customers lifestyle, or personalities |
behavioral segmentation | based on the consumers response to a product |
market segments | dividing the market into smaller groups |
agents | Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. |
channel | A path through which goods and services flow |