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marketing
distribution
| Term | Definition |
|---|---|
| distribution | the transporting, storing, and handling of goods from manufacturer to consumer |
| information managment | obtaining info about consumers |
| pricing | determining the value of a product |
| product service managment | concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining producing |
| promotion | communication to inform, persuade, or remind people about a product |
| selling | determining customers wants and needs, through personalized communication |
| financing | obtaining the money to start a buisness |
| product | a good or service |
| 4 P's | product, price, promotion, and place |
| target market | a group that has things in common |
| demographic segmentation | gender, race, ethnic, or social statis |
| geographic segmentation | where the consumer is located |
| psychographic segmentation | based on the customers lifestyle, or personalities |
| behavioral segmentation | based on the consumers response to a product |
| market segments | dividing the market into smaller groups |
| agents | Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. |
| channel | A path through which goods and services flow |
Created by:
owenellisiscool
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