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marketing
| Question | Answer |
|---|---|
| 1 what is an example of a marketing-research method that is used to collect primary data? | customer survey |
| 2 what is the advantage in using personal interview to collect marketing data? | high flexibility |
| 3 what is the common method of collecting research data that often involves the use of questionnaires? | mail survey |
| 4 how can ill designed questionnaires affect survey participates? | can decrease their response rate |
| 5 when should researchers ask potentially sensitive questions during an interview? | towards the end of the interview. |
| 6 __________ same number of favorable and unfavorable responses | balance |
| 7 __________ data collection method that allows the use of simulations. | internet |
| 8 information a company collects for a specific purpose is... | primary data |
| 9 method used for gather, analyzing and sorting data is.... | marketing-information system |
| 10 _________ facts and figures located inside the company. | internal |
| 11 facts and figures available in locations outside the company | external |
| 12 facts and figures that have been collected for purposes other than the project at hand | secondary |
| 13 what does the selling function involve that makes it so important | contacting customers |
| 14 group of potential customers | Market |
| 15 when the group is considered as a whole with all the marketing activities; using a single marketing plan | Mass Market |
| 16 a subgroup of a larger market that share one or more characteristics | Market Segment |
| 17 the process of dividing a larger market into smaller parts | Market Segmentation |
| 18 statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation | Demographic Segmentation |
| 19 markets divided by where the customer lives | Geographic Segmentation |
| markets divided by social and psychological 20 characteristics. (Lifestyles, morals, values, & interests) | Psychographic Segmentation |
| 21 include where the customer can obtain the products | Place Decisions |
| 22 objectives set to achieve a specified purpose that should have measurability and a deadline established | Goals |
| 23 specific actions for carrying out strategies and ultimately the goal | Tactics |
| 24 wholesalers, agents, or retailers (middlemen) | Intermediary |
| 25 buy products from the manufacturer taking ownership and then reselling to other wholesalers or retailers | Wholesalers |
| 26 do not take ownership but instead represent a business and assist in the sales transaction | Agents |
| 27 buy their products from manufacturers or wholesalers and sell directly to the consumer | Retailers |
| 28include what to make or obtain as the business’s product mix. Level of quality, features, branding, packaging, service, and warranty are items to decide and develop for each product | Product Decisions |
| 29 includes four basic strategies called the 4 P’s or elements of marketing. For each strategy, decisions have to be made for each product the business offers to best reach their target market | Marketing Mix |
| 30 Planned, personalized communication designed to influence purchase decisions that ensure customer satisfaction | Selling |
| 31 A fact or characterstic of a product | Feature |
| 32 Type of producer that changes the shapes or forms of material so that they will be useful to consumers | Manufacturer |
| 33 Tangible objects | Goods |
| 34 Business that buys consumer goods or services and sells them to the ultimate consumer | Retailer |
| 35 People who assume the risks of starting and operating a business | Entrepreneur |
| 36 Movement of resources from resource owners to producers and producers to consumers | Economic Flow |
| 37 Process or activity of using goods and services for personal use | Ultimate Consumption |
| 38 System in which people make and spend their incomes | Economy |
| 39 Basic principles that govern your behavior | Ethics |
| 40 Sales procedure in which the sales person shows the customer benefits of the product's features | Sales Presentation |
| 41 A single marketing plan used to reach all consumers-chewing gum or light bulbs | Mass Marketing |
| 42 Narrowing markets, by identifying very specific characteristics, into a more specific group of people. | Niche Marketing |
| 43 | |
| 44 | |
| 45 | |
| 46 | |
| 47 | |
| 48 | |
| 49 | |
| 50 |
Created by:
samir123
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