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Jack
marketing stuff
| Term | Definition |
|---|---|
| accounting | the discipline that keeps track of a company's financial situation |
| ad layout | a sketch that shows the general arrangement and appearance of a finished ad |
| advertising proof | a representation of an ad that shows exactly how it will appear in print |
| agents | intermediaries who bring buyers and sellers together and do not own the goods they sell |
| agreement | a specific commitment that each member makes to the group |
| allowance | a partial return of the sale price for merchandise that the customer has kept |
| aptitude | an ability or natural talent |
| assertiveness | standing up for what you believe |
| balance of trade | the difference in value between a nation's exports and its imports |
| balance sheet | a summary of a business's assets, liabilities, and owner's equity |
| barriers | obstacles that interfere with the understanding of a message |
| basic stock list | a list used for those staple items that should always be in stock |
| boomerang method | a selling method that converts a customer's objection into a selling point |
| brand label | label giving the brand name, trademark, or logo |
| brand mark | a unique symbol, coloring, lettering, or other design elements |
| broadcast media | radio and television |
| budget accounts | accounts that allow the payment of a purchased item over a certain time period without a finance charge |
| business risk | the possibility of financial loss |
| buying signals | the things customers do or say to indicate a readiness to buy |
| carload | the minimum number of pounds of freight needed to fill a boxcar |
| cause packaging | packaging that is used by companies to promote social and political causes |
| channel of distribution | the path a product takes from its producer or manufacturer to the final user |
| channels | the avenues through which messages are delivered |
| clip art | images, stock drawings, and photographs used in print advertisements |
| closing the sale | the process of obtaining a positive agreement from the customer to buy |
| color wheel | a circular illustration of the relationships between colors |
| communication | the process of exchanging messages between a sender and a receiver |
| consensus | a decision on which all members of a team agree |
| consignment buying | paying for goods only after the final cutsomer purchases them |
| consumer market | consumers who purchase goods and services for personal use |
| contract carriers | for-hire trucking companies that provide equipment and drivers for specific routes |
| operating expenses | the costs of running the business |
| optional product pricing | used for incremental sales |
| one price policy | consumers generally don't negotiate pricing |
| discount pricing | reduction from list price |
| markdown | actual reductions in selling price |
| non-price competition | using factors other than price to attract customers |
Created by:
lil_mane
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