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Marketing
Review of Marketing
| Question | Answer |
|---|---|
| why would a buisness use a exclusive distribution pattern | maintain tight control |
| what is a direct channel | from producer straight to consumer |
| what is distribution | movement or transfer of a good or service |
| what career determines customers needs | marketing research |
| satisfying customers gives you what | repeat buinsess |
| research method that collects primary data? | customer survey |
| rating scale based on feelings | likert |
| internal source of information? | inventory records |
| what shows company commitment | setting aside funds to help customers |
| relationship between promotion and marketing | interrelated |
| what is the most important aspect to running a buisness | communication |
| a short term storage center | distribution center |
| anyone who personally uses a good | ultimate consumer |
| marketing function that moves good to consumer | distribution |
| a path that goods take | channel |
| a buisness that buys consumers goods | nonstore retailing |
| toatal number of channel members | channel length |
| a channel of distribution where goods move to industrial users | indirect distribution |
| manafacturer acts as wholesaler | integrated distribution |
| individuals who assist in moving goods | channel members |
| producer to ultimate consumer to industrial user | channels of distributions |
| producer sells product through a limited number of middlemen | exclusive distribution |
| items produced for personal use | consumer goods |
| goods move directly from producer to the consumer | direct distribution |
| intermediaries who help move goods between producers | wholesalers |
| distributing a product through two channels | deal distribution |
| producer sells product through one middleman | exclusive distribution |
| people who assist in sales or promotion | agents |
| products purchased by producers for resale | industrial goods |
| product sold to every available wholesaler | channel intensity |
| channel members operating between produce and consumer | intermediaries |
| refers to managing the flow of goods | logistics |
| channel members who assist in sales and meet with intermediaries | middlemen |
| process that insures products are distributed to customers effectively | channel namagement |
| a business that buys goods and sells them to ultimate consumer | retailers |
| what tare change funds | money used to open the cash register |
| what is retail price | price the consumer pays |
| what does a salesperson need to do to be successful | learn the features unique to the brands they sell |
| what do buisnesses usally do | play follow the leader |
| product promotion | promotes a specific product |
| examples of advertising | tv,radio, |
| what is personal selling used for | technical complex products |
| non personal advertising | non paid for advertising |
| what do sales promotion do | generate a immediate response |
| publioc relations | use communication channels to provide info |
| sweepstakes | a game where you can win a prize |
| follow up | call to make sure they are satisfied with the product |
| when should you ask personal questions during a interview | toward the end |
| what is a benefit | what it does for the customer |
| emotional needs | based on feelings |
Created by:
chaserhew
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