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| Term | Definition |
|---|---|
| Accounting | the discipline that keeps track of the companys financhal situation |
| Ad layouts | a sketch that shows the general arangement and appearance of a finished ad |
| Adaptation | changeing an existing product and or promotion to better suit the characteristics of the targeted country or region |
| Adjacent colors | colors that are located next to each other on the color wheel and share the undertones |
| Advertizeing | a form of nonpersonal promotion in whitch companies pay to promote ideas or goods in a veriety of media |
| Agents | intermediarys who bring buyers to sellers |
| Bar graph | a drawing made up of bars going up and down |
| Brand | a name, term, desighn, symbol, or combination |
| Brand Label | label given to the brand , name , trendmark , or logo |
| Brodcast media | account that alows the payment of purchase |
| Buisiness Cycle | recurring changes in economic activity , such as the expansion and contraction of the economy |
| Communication | the process of the exstange messages between the sender and reciever |
| Co branding | designate (a product or service) with the brands of joint manufacturers or sponsors. |
| Buying behaivior | Purchase decision making pattern that is a complex amalgam of needs and desires, |
| Channels | the avenues through witch messages are delivered |
| Buissiness Risk | the possibility of haveing buissiness loss |
| Compitition | the rivalery between to buissiness |
| Coupons | certificates to get prices of products |
| Credit | the opertunity for a buisiness or individuals to obtain products or money in exstange for a promis or pay later |
| automated prieing | allows the programer to set the qualifications and then the syste, awards the targeted price when the conditions have been meet |
| cash discounts | offerd the custiomers to encurage them to pay their bills quickly |
| Discount Priceing | reduction from price list |
| Monopoly | one seller who dominates many buyers, |