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Marketing

Promotion

TermDefinition
online media The use of email and the world wide web to promote products
sales promotions generate immediate response
coupons offer customer price savings
rebates request purchaser to submit information in order to obtain money after purchase
promotional pricing a reduction on the selling price of a product
trade in allow customer to obtain lower prices by exchanging something the customer posseses
loyalty programs enhance brand loyalty by cultivating an ongoing relationship between marketer and customer
free samples allow customer to try product in small quantity without purchasing
premium a free item with purchase of another item
contest require participant to do something
sweepstakes game of chance to win
demonstrations product is demonstrated in store by seller
point of purchase display found near, on, or next to checkout
promotional products products with company name printed on it
trade shows bring both industry buyers and sellers together in one location
trade allowances used to build demand at middleman level
public relations uses communication channels to provide information (ex press release)
publicity free advertising that could make or break a business
print advertisements any type of advertising that is in written format
headline strong statement that includes major selling point
promotion any form of communication that a business uses to inform, remind, or persuade customer to purchase
personal selling used for large, or complex products
advertising non-personal, paid for, identified sponser
institutional promotion promotes business and its roll in community affairs
product promotion promotes specific product
gender stereotyping portrayal of women
sales force promotion reward to seller if meeting sales goals
sponsorship company pays for the right to promote itself at a location or event
promotional tie in activities between two companies who combine efforts and resources to create sales for eachother
product placement product featured in telivisionshow/ movie
direct mail evaluate effectiveness of advertisment
institutional advertising that promotes the support a bank gives to community projects
interralated best describes relationship of promotion and marketing
Created by: lyndseynewton
Popular Marketing sets

 

 



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