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use of coulour varying colour draw the eye
varying print size instead of having uniform copy it is easier on the eye to use italics,fonts and diffrent size of letters
boxes/highlights advertisers may use boxes to give infirmation to go with the copy.
endosement famous people are often used to promote or endurse a product
illustration well known places or photos used in an advertisement to atract the eye
copy give infirmation on the product
slogo a catchy phrase
logo an image that the company use to be recongnised
caption writing that goes with a picture
small print for legal reasons terms and conditions may have to be published
Created by: zaweckute