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Marketing Unit 3

TermDefinition
Attribute Listing breaking the problem down into smaller and smaller bits and seeing what you discover when you do.
Associations a thought, idea, or feeling that is linked with an event
Income money earned by selling goods/services, investments
Expenses money spent by a business on things such as utilities, payroll, advertising, equipment, taxes, and loans.
Organizational buying behavior how a group (company) makes its buying decisions.
Customer Relationship Management (CRM) Strategies, processes, and policies used by businesses to build, maintain, and maximize the long-term value of customer relationships
Customer Experience Management (CEM) Managing the customer’s experience with a supplier of goods or services, over the duration of their relationship with that supplier
Customer-Centric Strategy Focusing on the customer’s needs and wants
Business Process Management (BPM) Activities undertaken by business to identify, evaluate, and improve business processes.
Cross-selling encouraging a customer who buys one product to buy a related or complementary product
Up-selling the seller will provide opportunities for the customer to buy more products or services, often at a reduced price
Product Bundling Combining two or more products or services together.
Brand Mark a unique symbol, coloring, lettering or other design element
Trade Character a specific type of brand mark in human form or characteristics.
Trademark a word, name, symbol, device or a combination of these elements that is given legal protection by the federal government.
Created by: eric.phillipss7
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