Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MKTG 305
Chapter 15 - Managing Marketing Channels and Supply Chains
| Term | Definition |
|---|---|
| Channel Conflict | arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals |
| Customer Service | the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience |
| Disintermediation | channel conflict that arises when a channel member bypasses another member and sells or buys products direct |
| Dual Distribution | an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product |
| Exclusive Distribution | a level of distribution density whereby only one retailer in a specific geographical area carries the firm's products |
| Intensive Distribution | a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible |
| Logistics | those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost |
| Marketing Channel | individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users |
| Multichannel Marketing | the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online |
| Reverse Logistics | a process of reclaiming recyclables and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal |
| Selective Distribution | a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products |
| Supply Chain | a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users |
| Total Logistics Cost | expenses associated with transportation, materials, handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return goods handling |
| Vendor-Managed Inventory (VMI) | an inventory-management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items |
| Vertical Marketing Systems | professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact |
Created by:
Danielle0051
Popular Marketing sets