Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MKTG 305

Chapter 8 - Marketing Research: From Customer Insights to Actions

TermDefinition
Constraints in a decision, the restrictions placed on potential solutions to a problem
Data the facts and figures related to the problem that are divided into two main parts: secondary data and primary data
Data Mining the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions
Information Technology involves operating computer networks that can store and process data
Marketing Research the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions
Measures of Success criteria or standards used in evaluating proposed solutions to the problem
Observational Data facts and figures obtained by watching, either mechanically or in person, how people actually behave
Primary Data facts and figures that are newly collected for the project
Questionnaire Data facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors
Sales Forecast the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions an its own marketing efforts
Secondary Data facts and figures that have already been recorded before the project at hand
Created by: Danielle0051
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards