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Channel Management
Marketing
Term | Definition |
---|---|
Channel | A path through which goods and services flow in one direction and the payments generated by them that flow in the opposite direction |
Channel Intensity | Refers to the number of intermediaries present in the distribution or marketing channel. |
Channel Management | Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels |
Channels of Distribution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user. |
Direct Distribution | A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user. |
Exclusive Distribution | A distribution pattern in which a producer sells a product through just one middleman in a geographic area. |
Intensive Distribution | A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it. |
Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. |
Logistics | Refers to managing the flow of goods and services from production to consumption. |
Selective Distribution | A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area |