A path through which goods and services flow in one direction and the payments generated by them that flow in the opposite direction

Refers to the number of intermediaries present in the distribution or marketing channel.

Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels

Channels of Distribution

Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.

A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.

Exclusive Distribution

A distribution pattern in which a producer sells a product through just one middleman in a geographic area.

Intensive Distribution

A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it.

Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.

Refers to managing the flow of goods and services from production to consumption.

Selective Distribution

A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area

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Channel Management

Marketing

Term	Definition
Channel	A path through which goods and services flow in one direction and the payments generated by them that flow in the opposite direction
Channel Intensity	Refers to the number of intermediaries present in the distribution or marketing channel.
Channel Management	Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels
Channels of Distribution	Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
Direct Distribution	A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.
Exclusive Distribution	A distribution pattern in which a producer sells a product through just one middleman in a geographic area.
Intensive Distribution	A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it.
Intermediaries	Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
Logistics	Refers to managing the flow of goods and services from production to consumption.
Selective Distribution	A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area

Created by: mctigue

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