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Marketing Chapter 13

TermDefinition
Inseparability the quality of being produced and consumed at the same time
perishability the inability of unused service capacity to be stored for future use
heterogeneity variation in quality
client-based relationships interactions that result in satisfied customers who use a service repeatedly over time
service quality customers' perceptions of how well a service meets or exceeds their expectations
Search Qualities Tangible attributes that can be judged before the purchase of a product
experience qualities attributes that can be assessed only during purchase and consumption of a service
credence qualities attributes that customers may be unable to evaluate even after purchasing and consuming a service
Nonprofit Marketing Marketing activities conducted to achieve some goal other than ordinary business goals such as profit, market, share, or return on investment
Created by: lilready44
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