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Marketing Chapter 4
Term | Definition |
---|---|
social responsibility | An organization's obligation to maximize its positive impact and minimize its negative impact on society |
marketing ethics | principles and standards that define acceptable marketing conduct as determined by various stakeholders |
green marketing | a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment |
ethical issue | An identifiable problem, situation, or opportunity requiring a choice among sseveral actions that must be evaluated as right or wrong, ethical or unethical |
Organizational (corporate) culture | A set of values, beliefs, goals, norms, and rituals that members of an organization share |