Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Event Planning
final
| Question | Answer |
|---|---|
| why do we evaluate? | 1. to determine how effectively an agency is meeting its start goals. 2. to provide feedback for improving programs |
| approaches to evals | 1. by goals 2. by effects on the participants |
| hedonistic error | the event planner views pleasure as the primary goal of leisure the event planner equates pleasure with success. |
| seeding | rank ordering the participants according to the recent past performance |
| purpose | avoid having the best players eliminate one another early in the tournament |
| when to seed | when you have an accurate record of the participants "recent" past performance |
| byes purpose | purpose to guarantee an even # of players for all rounds after the first round players do not get an unfair rest advantage in the middle of the competition. |
| where byes are used | whenever the # of players is not a perfect power of 2 |
| byes definition | when you don't have to play |
| how many are needed? | number of byes is determined by subtracting the # of entrants from the next higher power of 2 |
| first round "set up" | 1. note the number of teams entered 2. determined # of byes needed 3. # of brackets equal to# of teams plus # of byes divided by 2 4. determine "sum of the brackets" (N+1) 5.apply the rotation until each bracket has one team 6. distribute the byes |
| continues set up... | 7. place remaining teams using the "sum of the brackets" |
| N+1= | N=# of teams + # of byes +1 |
| sponsorship | 1. is an investment in cash or in-kind, for access to the business potential associated with an event. 2. youre offering an opportunity. youre not asking for help as your event is providing access to a market the sponsor wants to reach. |
| sponsors | 1. money comes in advance 2. sponsors like events because they reach people when they are having a good time 3. sponsors are part of the event, not an interruption. |
| Contract riders | riders & addenda separate documents that spell out the terms & conditions |
| typical provisions in contract riders | 1. recovery of out of pocket expenses when artist cancels 2. exclusivity to protect sponsor from artist appearing in nearby venues within a specific period of time. 3. percentages with regard to souvenir sales 4. alcohol and tobacco policy |
| contiuned... | 5. who is responsible for set-up and removal of equipment brought by artist 6. transportation and housing arrangements 7. method of payment- do not pay in advance and pay a little as possible |
| fixed costs | remains fixed in relation to the number of participants (as well as sales volume) |
| variable costs | change according to the # of people who participated (also varies with sales volume) |
| philosophy | philosophy, mission, purpose a mission statement provides a common vision for the entire organization |
| it tells us: | 1. whats important 2. what kind of organization they want to be. 3. for what reason does the organization exist. |
| philosophy definition | is the broad intention of an organization... describes the basic reason for existence. |
| a clear mission statement acts as: | an "invisible hands" that guide people in the organization. |
| Characteristics of goals | 1. goals must be specific 2. goals need to be realistic 3. goals need to be measurable.. stated in such a way that the goal's attainment (or lack of) is easy to evaluate 4. goals should be stated within a time frame |
| goals | same direction as philosophy but with an end in sight. |
| SMART goals | S- specific M- measurable A- attainable R- realistic T- timely |
| objectives | tells you how to achieve goals |
| SWOT analysis | S- strengths W- weakness O- opportunities T- threats |
| analysis of external factors | demographics, social, and economics |
| demographics | -aging of the population -racial and ethnic minorities increasing -household headed by single adult |
| social | -changing attitudes & values -environmentally oriented consumers -sedentary lifestyles |
| economics | local/national economy |
| needs assessment | demographics, psychographics, focus group |
Created by:
jayembee123
Popular Marketing sets