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Marketing Chapter 16
| Term | Definition |
|---|---|
| retailing | all transactions in which the buyer intends to consume the product through personal, family, or household use |
| retailer | an organization that purchases products for the purpose of reselling them to ultimate consumers |
| general-merchandise retailer | a retail establishment that offered a variety of product lines that are stocked in considerable depth |
| department stores | large retail organizations characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management |
| discount stores | self-service, general-merchandise stores that offer brand name and private brand products at low prices |
| convenience store | a small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items |
| supermarkets | large, self-service stores that carry a complete line of food products, along with some nonfood products |
| superstores | giant retail outlets that carry food and nonfood products found in supermarkets, as well as most routinely purchased consumer products |
| hypermarkets | stores that combine supermarket and discount store shopping in one location |
| warehouse clubs | large-scale, members-only establishments that combine features of cash-and-carry wholesaling with discount retailing |
| warehouse showrooms | retail facilities in large, low-cost buildings with large on-premises inventories and minimal services |
| traditional specialty retailers | stores that carry a narrow product mix with deep product lines |
| category killer | a very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability |
| off-price retailers | stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts |
| neighborhood shopping centers | shopping centers usually consisting of several small convenience and specialty stores |
| community shopping centers | shopping centers with one or two department stores, some specialty stores, and convenience stores |
| regional shopping center | a type of shopping center with the largest department stores, widest product mixes, and deepest product lines of all shopping centers |
| superregional shopping center | a type of shopping center with the widest and deepest product mixes that attracts customers from many miles away |
| lifestyle shopping center | a type of shopping center that is typically open air and features upscale specialty, dining, and entertainment stores |
| power shopping center | a type of shopping center that combines off-price stores with category killers |
| retail positioning | identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment |
| atmospherics | the physical elements in a store's design that appeal to consumer's emotions and encourage buying |
| category management | a retail strategy of managing groups of similar, often substitutable products produced by different manufacturers |
| direct marketing | the use of the telephone, Internet, and nonpersonal media to introduce products to customers, who can then purchase then via mail, telephone, or the Internet |
| nonstore retailing | the selling of products outside the confines of a retail facility |
| catalog marketing | a type of marketing in which an organization provides a catalog from which customers make selections and place orders by mail, telephone, or the Internet |
| direct-response marketing | a type of marketing in which a retailer advertises a product and makes it available through mail or telephone orders |
| telemarketing | the performance of marketing-related activities by telephone |
| television home shopping | a form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card |
| online retailing | retailing that makes products available to buyers through computer connections |
| direct selling | marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace |
| automatic vending | the use of machines to dispense products |
| franchising | an arrangement in which a supplier (franchiser) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration |
| wholesaling | transactions in which products are bought for resale, for making other products, or for general business operations |
| wholesaler | an individual or organization that sells products that are bought for resale, for making other products, or for general business operations |
| merchant wholesalers | independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers |
| full-service wholesalers | merchant wholesalers that perform the widest range of wholesaling functions |
| general-merchandise wholesalers | full-service wholesalers with a wide product mix but limited depth within product lines |
| limited-line wholesalers | full-service wholesalers that carry only a few product lines but many products within those lines |
| specialty-line wholesalers | full-services wholesalers that carry only a single product line or a few items within a product line |
| rack jobbers | full-service, specialty-line wholesalers that own and maintain display racks in stores |
| limited-service wholesalers | merchant wholesalers that provide some services and specialize in a few functions |
| cash-and-carry wholesalers | limited-service wholesalers whose customers pay cash and furnish transportation |
| truck wholesalers | limited-service wholesalers that transport products directly to customers for inspection and selection |
| drop shippers | limited-service wholesalers that take title to goods and negotiate sales but never actually take possession of products |
| mail-order wholesalers | limited-service wholesalers that sell products through catalogs |
| agents | intermediaries that represent either buyers or sellers on a permanent basis |
| brokers | intermediaries that bring buyers and sellers together temporarily |
| manufacturers' agents | independent intermediaries that represent two or more sellers and usually offers customers complete product lines |
| selling agents | intermediaries that market a whole product line or a manufacturer's entire output |
| commision merchants | agents that receive goods on consignment from local sellers and negotiate sales in large, central markets |
| sales branches | manufacturer-owned intermediaries that sell products and provide support services to the manufacturer's sales force |
| sales offices | manufacturer-owned operations that provide services normally associated with agents |
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lilready44
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