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Ch. 9 Clicker Q's
| Question | Answer |
|---|---|
| Your friend is thinking about doing some research. What should she do first? | Define the problem she wants to understand |
| When you have finished collecting data in a research project, what is the next step? | Analyze the data |
| What is the primary advantage of secondary date over primary data? | It is quicker to acquire |
| When designing a research plan what question should be answered? | How will we know if we've answered the original problem? |
| If we wanted to know why sales of our products are declining, which source below should we explore? | Our distributors, people who saw our ads, people who no longer buy our brand, sales patterns during promotion |
| Your good friend is going to do a survey of his store's customers with a limited research budget. What do you recommend? | Mail Survey |
| In which type of research is the interviewer most likely to bias the respondent? | Personal Interview |
| Which statement best describes the problem with using non-random surveys? | Can't calculate the sampling error |
| What's the problem with this questionnaire "question?" "Why do you like Coca Cola over Pepsi?" | Leading Question |
| What is the disadvantage of secondary data? | May not answer your problem |
Created by:
gwd220
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