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Event Planning
test 1
| Question | Answer |
|---|---|
| mission statement | provides a common vision for the entire oeganization |
| philosophy | the broad intention of an organization that describes the basic reason for existence |
| Examples of philosophical orientation | quality of life approach, marketing approach, human services approach, environment/preservationist approach, hedonistic approach |
| quality of life approach | recreation enriches our lives |
| marketing approach | recreation is a product to be sold |
| human services approach | improve the community & improve lives |
| environment/preservationist approach | restore/save the environment |
| hedonistic approach | purely the pleasure without the care of moral consequences |
| goals | same direction as philosophy but with an end in site |
| SMART goals | S-specific M-measurable A-attainable R-realistic T-timely |
| objective | progressive steps to a goal, describes how the goal is going to be accomplished. tells you how to achieve a goal. |
| Demographics | Characteristics about a person ex: age gender marital status occupation income religion race ethnicity |
| psychographics | personality, value, attitudes. someones overall lifestyle. |
| focus group | a meeting where a company brings in clientele to meet and ask questions on what and how they feel about your product. a type of research |
| SWOT analysis | Strengths and Weaknesses, Opportunities and Threats |
| multiple option programming | competitive, individualistic, and cooperative |
| 4 pitfalls in planning | traditional approach, current practice approach, expressed desires approach, and authoritarian approach |
| traditional approach | it will get old- trends change |
| current practices approach | something that works in one area and then trying to bring it to a similar place. it may not work at the other area because people are not the same. |
| expressed desires approach | offering events based on client suggestions |
| authoritarian approach | offering what you think everyone else wants without asking them |
| career settings | resorts, special event companies, theme parks/ski areas/sports teams, cities, museums, aquariums, colleges & universities, shopping centers, destination mgmt companies, hotels, convention & visitors bureaus, arenas & stadiums, convention & conference |
| centers, concert venues, incentive travel companies, corporations | |
| skills/traits for event planners | organization skills, creativity, mgmt skills, marketing, communication skills, a "people" person, guest service skills, desktop publishing, social media experience |
| committees | program, promotion,physical arrangement, financial planning, floor committees |
| income | admissions, sponsorships, concession sales, merchandise |
| expenses | labor, talent, rental costs, promotion, production costs, security costs |
| designing the event environment | smell (very powerful)- bbq western sound- dont blast music appropriate lyrics taste- theme food visual- decorations touch- the feel of everything matters |
| green events | seek to reduce negative environment and social impacts and increase positive economic impacts |
| green events include | recycling, transportation such as carpooling, and purchasing local products |
| cause event | an event designed for social & charitable causes, may involve collaboration between non-profit organizations and profit oriented businesses |
| sponsorships | is an investment--in cash or in kind--for access to the business potential associated with an event |
| benevolence | contribution without expectation of commercial benefit |
| types of sponsorships | title/presenting, host/supporting, tiered |
| sponsorship proposal | basic details- who, what, when, where, & why expected attendance, media coverage, how much money youre seeking, and benefits for sponsoring |
| benefits | signs/banners, product display, print advertising, public address system mentions, opportunity for a company rep to give out awards, thanking you in ads in local newspaper, links to event website |
| riders & addenda | separate documents spelling out the terms & conditions |
| exclusivity clause | protects sponsor from artist appearing in nearby venues within a specific period of time. |
Created by:
jayembee123
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