Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Marketing ch. 18&20
| Question | Answer |
|---|---|
| interior display | Displays used to show merchandise |
| proportion | relationship between and among objects in a display |
| setting | circumstances under which communication takes place |
| shape | shape refers to the physical appearance or outline of a display |
| complimentary colors | colors that are opposite on the color wheel; meant for high contrast |
| display | visual/artistic aspects of presenting a product to a target market of customers |
| storefront | exterior of a business that includes a store's sigh/logo, marquee, outdoor lighting, banners, planters, awnings, windows, exterior design, ambiance, landscaping, and lighting |
| focal point | an area in displays that attracts attention first above all else |
| fixture | principal installations in a store; permanent, movable store furnishings that hold and display merchandise |
| marquee | an architectural canopy that extends over a store's entrance |
| alliteration | repetition of initial consonant sounds |
| copy | selling message of a written advertisement |
| typeface | look and appearance (design) of the type; A complete set of letters in a specific size and typeface is a font |
| slogan | a catchy word/phrase that identifies a product/company |
| active voice | active voice has the subject “performing” the action. It's good to use because it gives your product or service a sense of immediacy. |
| paradox | seeming contradiction that could be true |
| headline | phrase/sentence that attracts the reader's attention , arouses their attention, and entices them to read the rest of the ad |
| ad layout | a sketch that shows the general arrangement and appearance of a finished ad |
| ad campaign | a group of advertisements, commercials, and related promotional materials/activities that are designed as a part of a coordinated advertising plan to meet the specific goal of a company |
| signature | distinctive identification for a business'known as a logotype or logo |
| Name three types of interior displays. Describe the type of merchandise that should be shown in each display. How does each display attract the customer and promote the store's image? | Open Displays- groceries, cosmetics (customers get samples) Closed Displays- jewelry(entices customers to try the product) Store Decorations-banners, signs props(props that work with seasons/holidays and time periods |
| Describe visual merchandising. What's its primary purpose? | All the physical elements merchandisers use to project an image to customers; Encourage purchasing and enforce customer satisfaction |
| What is one visual merchandising element that influences customer behavior more directly than any other? | Interior Displays |
| Differentiate realistic, semi-realistic, and abstract displays. | Realistic- It depicts a room area or recognizable locale Semi-realistic- suggests a room or locale but leaves the details to the viewer's imagination Abstract- does not imitate, or try to imitate reality |
| What do you call colors that are next to each other on the color wheel? | adjacent colors |
| What is considered customer space? | seating, lounges, recreation areas |
| Name the four parts of a print ad. Explain how each part contributes to the ad's effectiveness. | Headline- attracts readers, sparks interest, gets them to look at the illustration and copy Copy-represents selling message in an ad Illustration- photograph, drawing, or other graphical elements in ads (meant for holding attention & encouraging action) |
| (Continued answer from the last card...) Signature-logotype (logo) which is the distinctive identification symbol for a business (meant for recognition) | NOTHING HERE MAN!! :) |
| What's the purpose of a headline? | To convince the reader to read the ad |
| At most, how many words should a headline contain? | 7 words |
| What words attract the most attention when used in a headline? | your, you, how, new |
| What component is the most important part of a print ad? | signature |
| What is the purpose of an illustration in an ad? | holding attention and encouraging attention |
| Describe the function of a virtual advertising agency. | independent businesses that specialize in developing ad campaigns and crafting ads for clients |
| Which impressions do different types of lines give within a display? | they complement one another and create a positive, interactive buying experience |
| Describe clip art. | It takes the form of images, stock drawings, and photographs |
| Describe lines of force. | It's a component of an ad layout in which the best ads(containing a focal point and lines of force guides reader to the copy through illustrations an photographs) |
| What is an advertising spoof? | A representation of an ad that shows exactly how it will appear in print |
Created by:
sahil
Popular Marketing sets