Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

VBRest Market Resear

1st VBRest assignment - market research

TermDefinition
Customer Someone who visits your establishment, orders from your menu, and pays what you charge for a beverage or meal.
Market research The process of collecting and examining, data about your customers and competitors.
Demographics Characteristics, such as age, gender, and income, of potential customers in the area of your establishment.
Target Marketing The group of people you wish to draw into your restaurant, such as teens, families, or those interested in a particular theme.
Segment A market segment is a subgoup of consumers with similar interests, such as teens or office professionals.
Demand What people want; this is usually measured by the popularity of items on the menu.
Market share The percentage of sales your restaurant will make out of all the sales possible.
Primary Data Is collected "firsthand" by the person doing research. More assured it is current and closest to the source of information.
Secondary Data Is collected by someone other than you or your staff. Is farther from the source and probably older than primary data, but still useful for developing business strategies.
Sample Size The number of people surveyed, interviewed, or polled about your restaurant ideas.
Created by: vhaun
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards