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AD Principles
information pertaining to advertising principles
| Question | Answer |
|---|---|
| What is Advertising? | A complex form of communication that operates with objectives and strategies to various types of impact on consumer thoughts,feelings, and actions |
| Modern Definition of Advertising | a paid persuasive communication that uses non personal mass-media, as well as other forms of interactive communication, to reach broad audiences to connect an identified sponsor with a target audience. |
| Strategy | the logic and planning behind the advertisement that gives it direction and focus. |
| Creative Idea | the ad's central idea that grabs your attention and sicks in your memory. |
| Creative Execution | the details, photography, writing, acting, setting, printing, and the way the product is depicted. |
| Creative Media Use | uses of television, magazines and the internet in advertising. |
| Hard-Sell | uses reasons to persuade consumers |
| Soft Sell | build on image for a brand and touch consumers' emotions. |
| Marketing | the process a business uses to satisfy consumer needs and wants by providing goods and services. |
| Product Category | the classification to which a product is assigned. |
| Target Market | the particular group of consumers thought to be potential customers for the goods and services |
| Marketing mix | product, price, place, and promotion (the four P's) |
| Brand | the distinctive identity of a particular product that distinguishes it from its competitors. |
| Marketing Communication | includes advertising but also includes a number of related communication techniques used in marketing |
Created by:
tdmontano2010
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