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14_GZ
Presenting the Product
| Question | Answer |
|---|---|
| buying decision on which common objections are based. | Need |
| Describe goal of product presentation. | To match needs and wants to product benefits and features. |
| List a technique that creates a lively and effective product presentation. | Displaying and handling the product. |
| Objections | Concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase. |
| buying decision on which common objections are based. | Product |
| Demonstrate a step for handling customer objections. | Listen carefully |
| Demonstrate a step for handling customer objections. | Acknowledge the objections. |
| Excuses | Reasons for not buying or seeing the sales person. |
| buying decision on which common objections are based. | Price |
| buying decision on which common objections are based. | Source |
| buying decision on which common objections are based. | Time |
| specific method of handling objections | Substitution |
| specific method of handling objections | Boomerang |
| specific method of handling objections | Question |
| specific method of handling objections | Superior Point |
| specific method of handling objections | Denial |
| specific method of handling objections | Demonstration |
| specific method of handling objections | Third Party |
| Demonstrate a step for handling customer objections. | Restate the objections |
| Demonstrate a step for handling customer objections. | Answer the objections |
| List a technique that creates a lively and effective product presentation. | Demonstrating the product. |
| List a technique that creates a lively and effective product presentation. | Using sales aids |
| List a technique that creates a lively and effective product presentation. | Involving the customer. |
| layman's terms | Words the average customer can understand. |
| Objective analysis sheet | document that lists common objections and possible responses to them |
| paraphrase | restate something in a different way |
| substitution-method | involves recommending a different product to satisfy needs of customer |
| boomerang method | brings the objection back to the customer as a selling point |
| superior-point method | technique that permits the salesperson to acknowledge objections as valid yet still off set them with other benefits |
| third-party method | involves using a previous customer or another neutral person who can give a testimonial about the product |