Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Adv. Terms Chp.19

Beck Marketing Chp19

QuestionAnswer
Promotional advertising advertising the the goal to increase sales
Institutional advertising advertising that tries to create a favorable image of the business
Media means used to convey a message; includes print, broadcast, online, specialty
Print media advertising in newspapers, magazines, direct mail, signs, and on billboards
Transit advertising advertising found on public transportation such as inside trains,taxis, and buses; or on public property like bus shelters/train stops
Broadcast media messages conveyed over the radio or on the TV
Online advertising advertising on the web
Specialty media advertising done through giving away inexpensive items with the company's name or logo on it
Media planning selecting the advertising media to use and the time or space in which the ads should appear
Audience number of people or homes exposed to an ad
Impression a single exposure to an advertising message
Frequency number of times an audience sees or hears an advertisement
Cost per Thousand (CPM) the media cost of exposing 1,000 readers or viewers to an advertising impression
formula to figure CPM cost of ad x 1,000/circulation
Created by: hbeck1973
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards