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the real vocab


Persuasive Techniques Ways authors use to convince an audience
Logical Appeals Present facts and evidence to support a claim or message
Emotional Appeals Ways to stir the feelings of an audience
Loaded Language Words with either positive or negative connotations or suggested meanings
Public Service Announcements A noncommercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health or education
Logic correct reasoning backed by solid reasons and evidence
Faulty Reasoning flawed thinking
Logical Fallacies incorrect ways of thinking
Hasty Generalization a conclusion drawn from too little evidence
Circular Reasoning reasons that say the same thing over and over again using different words
False Cause the assumptions that one event caused another because it occurred earlier in time
Claim a message
Bandwagon appeal takes advantage of people's desire to be part of a group or to be popular
Stereotype presents a narrow, fixed idea about all the members of a certain group
Name-Calling the use of loaded words to create negative feelings about a person, group, or thing
Snob Appeal sends the message that something is valuable because only "special" people appreciate it
Endorsement a recommendation make by someone who is well known but not necessarily an authority
Propaganda the attempt to convince an audience to accept ideas without considering other viewpoints
Commercial Advertise its purpose is to persuade consumers to buy a particular product and to make money for the company that sells the product
Propaganda Techniques examples are bandwagon, stereotype, name-calling, snob appeal, and endorsement
Over Generilization a broad conclusion using all-or-nothing words like every, always, and never
Persuasive aims to bring about a change in people's attitudes or behaviors



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