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Stack #1092092


Persuasive A subject that aims to bring about a change in people's attitude or behavior
Persuasive Techniques Uses logical and emotional appeal to convince audience
Logical Appeals Presents facts and evidence to support a claim
Emotional Appeals Stir the feelings of an audience
Public Service Announcement A non-commercial media or print advertisement that seeks to inform the public about a social issue
Loaded Language Words with either positive or negative connotations, or suggested meanings
Logic Correct reasoning backed by solid reasons and evidence
Faulty Reasoning Flawed thinking
Logical Fallacies Incorrect ways of reasoning
Hasty Generalization A conclusion drawn from too much evidence
Circular Reasoning Reasons that say the same thing over and over again using different words
False Cause The assumption that one event caused another because it occurs earlier in time
Claim A message
Bandwagon Appeal Takes an advantage of people's desire to be apart of a group or to be popular
Stereotype Presents a narrow, fixed idea about all the membersof a certain group
Name-calling The use of loaded words to create negative feelings about a person, group, or thing
Endorsement A recommendation made by someone who is well-known but not necessarily an authority
Snob Appeal Sends the message that somthing is valuable because only "special" people appreciate
Propaganda The attempt to convince an audience to accept ideas without considering other viewpionts
Propaganda Techniques Bandwagon Appeal, stereotype, name-calling, snob appeal, endorsement
Overgeneralization A broad conclusion using all-or-nothing words like every, always, and never
Commercial Advertisement when an ad is trying to persuade people to buy the product