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IMC Ch 5

QuestionAnswer
Steps to successful communication select an appropriate source, develop an encoded message, select an appropriate channel for target audience, receive feedback
AIDA Model Attention, interest, desire, action
Hierarchy of effects model Awareness, knowledge, liking, preference, conviction, purchase
Innovation adoption model awareness, interest, evaluation, trial, adoption
Central route to attitude change ability and motivation to process message is high
Peripheral route ability and motivation to process message is low. not alot of attention paid to content
Information processing model presentation, attention, comprehension, yielding, retention, behavior
Source Derogations negative thoughts about the spokesperson or organization making the claim
Source bolster spokesperson who carries the message positively
elaboration likelihood model (ELM) addresses differences in the way consumers process and respond to persuasive messages.
The _____ is a hierarchy model that assumes the receiver in a persuasive communication situation like advertising is an information processor or problem solver. information processing model
Created by: Camwalt
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