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IMC Ch2

IMC Ch 2

QuestionAnswer
Elements of a Strategic Marketing Plan Opportunity Analysis, Competetive Analysis, Target Market Selection
Demographic Gender, Age, Race, Life stage, Marital Status
Geographic Region, City Size, Metropolitan area, density
Phsychographic Personality, Values/Lifestyle
Socioeconomic Income, education, occupation
Steps of the Target Marketing Process IDENTIFY markets with unfulfilled needs, determing market SEGMENTATION, SELECT a market to target, POSITION through marketing strategies
Undifferentiated Marketing ignoring segment differences and offering one product to the entire market
Differentiated Marketing marketing to a number of segments with a specific strategy for each
Concentrated Marketing select one segment and try to capture a large share of the market
Created by: Camwalt
Popular Marketing sets

 

 



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