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Answer:

Across
1advertising _____
2a media scheduling strategy in which advertising is run steadily throughout the advertising _____, used for products in the later stages of the product life cycle
3an _____ in which the manufacturer and retailer split the costs of advertising the manufacturer's brand
6promotion activities directed to members of the _____ channel, such as wholesalers and retailers
7a form of advertising designed to enhance a company's image _____ than promote a particular product
8a media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater _____ with an increased frequency and reach at those times
9crisis _____
Down
1product _____
4the number of target consumers exposed to a commercial at least once during a specific period, usually four weeks
5the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the _____ audience
 
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