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Apparel 2 3.01

Marketing Plan and the Marketing Mix

QuestionAnswer
Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of: Target Market
Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this? Target Market
During which part of the marketing plan does one consider how their product is different or better than the competition? Situation Analysis
In which part of a situation analysis should Matt describe why his product is better than others? Competition
Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix? Promotion
Which part of the marketing plan ensures that the marketing efforts remain on track and that funds are spent wisely? Action Plan
Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix? Product
A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix? Price
Which part of the marketing plan includes holding a specific sale at a certain time of the year? Marketing Tactics
Nike uses “Just Do It” to brand their apparel items. This is an example of which part of the marketing mix? Product
Cole considers whether or not he should sell his products on the internet. This is which part of the marketing mix? Place
Marketing and corporate goals are addressed in which part of the marketing plan? Marketing Objectives
Which type of plan will Allison create that includes yearly objectives to promote her fashion accessory business? Market
In which part of the marketing plan do you make decisions regarding product, price, place, and promotion? Marketing Strategies
Troy is working on his business’ long term goals. Which part of the marketing plan is Troy working on? Marketing Objectives
Explain why your product is different or better – more variety? Better pricing? Better sizing? Competition
⚫ The goals a business wants to achieve during a given time ⚫ Most have both corporate and marketing goals ⚫ May be short term – achieved in less than a year ⚫ May be long term – achieved in a year or more ⚫ All marketing objectives should be Marketing Objectives
⚫ S = Specific ⚫ M = Measurable ⚫ A = Attainable ⚫ R = Realistic ⚫ T = Timely Smart Goals
Which part of the marketing mix includes profit margins? Price
Created by: user-1741049
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