Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Ad Techniques
| Question | Answer |
|---|---|
| Association | Using Images(like a cartoon character or the American flag) in the hope you'll transfer your good feelings about the image too the product. |
| Call to Action | Telling you what to do-:Buy today!" or "Vote now" - removes all doubt about next steps |
| Claim | Informing you about how the product works or helps you. |
| Games and activities | Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it. |
| Humor | Using ads that make you laugh can catch your attention and e memorable. |
| Hype | Using words like amazing and incredible make products seem really exciting. |
| Must-have | Suggesting that you must have the product to e happy, popular, or satisfied. |
| Fear | Using a product to solve something you worry about, like bad breath. Advertises the effect of a bad habit. |
| Prizes, sweepstakes, and gifts | Using a chance to win a prize to attract attention. |
| Repetition | Repeating a message or idea so you remember it. |
| Sales and price | Showing or announcing a discounted price can make a product look better |
| Sense appeal | Using sights an sounds to appeal to your senses: sight, touch, taste, etc |
| special ingredients | Promoting a special ingredient may make you think the product works better than others. |
| Testimonial and endorsements | Featuring someone, like a celebrity, saying how the product worked for them can be convincing. |
Created by:
lballington
Popular Family and Consumer sets