Mktg 3445 Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Question | Answer |
geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small |
scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product |
single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level |
people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it |
geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small |
scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product |
single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level |
people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it |
Created by:
miaagu
Popular Marketing sets