C712 Product Word Scramble
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| Term | Definition |
| Product | Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs. |
| Services | Intangible tasks that satisfy the needs of consumer and business users. |
| Goods | Tangible products customers can see, hear, smell, taste, or touch. |
| Goods–services continuum | Spectrum along which goods and services fall according to their attributes, from pure good to pure service. |
| Unsought Products | Products marketed to consumers who may not yet recognize a need for them. |
| Convenience Products | Goods and services consumers want to purchase frequently, immediately, and with minimal effort. |
| Shopping Products | Products consumers purchase after comparing competing offerings. |
| Specialty Products | Products with unique characteristics that cause buyers to prize those particular brands. |
| Product Line | Series of related products offered by one company. |
| Product Mix | Assortment of product lines and individual product offerings a company sells. |
| Product Life Cycle | Progression of a product through introduction, growth, maturity, and decline stages. |
| Introductory Stage | First stage of the product lifecycle, in which a firm works to stimulate sales of a new-market entry. |
| Growth Stage | Second stage of the product lifecycle that begins when a firm starts to realize substantial profits from its investment in a product. |
| Maturity Stage | Third stage of the product lifecycle, in which industry sales level out. |
| Decline Stage | Final stage of the product lifecycle, in which a decline in total industry sales occurs. |
Created by:
mkale
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