Princ. of Marketing Test
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| A. KitchenAid, Maytag, Whirlpool, and General Electric will not sell their products through every retailer who is willing to carry their product. Instead, they use dealer networks and a few large retailers.B. Ford has a network of dealers. Coca Cola licenses bottlers. Individual managers run McDonald restaurants.C. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone.D. A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of profits for the system as a wholeE. Disagreement among marketing channel members on goals and roles—who should do what and for what rewardsF. The tasks involved in planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profitG. Fidelity Investments uses telephones, the internet, and branch offices as different marketing channels to reach one or more customer segmentsH. A marketing channel that contains one or more intermediary levelsI. Kroger the factories that produce and the stores that sell many of its productsJ. A layer of intermediaries that performs some work bringing the product and its ownership closer to the final buyerK. For Jockey International, UPS manages a warehouse, fills internet orders, boxes them, provides truck drivers to ship goods, and phone representatives to handle problems. UPS provides many of the functions required to get its client’s product to marketL. Coca-Cola sells its products in a wide variety of outlets, such as grocery stores, convenience stores, gas stations, hardware stores, office supply stores, restaurants and vending machines.M. Some manufactures, like Proctor & Gamble, are large enough and powerful enough to influence their resellers. Retailers, like Barnes & Noble, are large enough and powerful enough to influence their manufacturers.N. A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them or has so much power that they all cooperate.O. The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution systemP. Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumersQ. The network made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system.R. An online class delivers the product (class) directly to the student with no intermediary levelsS. A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the partiesT. When McDonald’s set up “express” restaurants in Wal-Mart stores, two companies joined together at one level to make new marketing opportunities. |
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