Busy. Please wait.
Log in with Clever
or

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever
or

Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

C712 Product Test

Enter the letter for the matching Definition
incorrect
1.
Goods–services continuum
incorrect
2.
Product Life Cycle
incorrect
3.
Convenience Products
incorrect
4.
Product
incorrect
5.
Growth Stage
incorrect
6.
Goods
incorrect
7.
Shopping Products
A.
Progression of a product through introduction, growth, maturity, and decline stages.
B.
Products consumers purchase after comparing competing offerings.
C.
Goods and services consumers want to purchase frequently, immediately, and with minimal effort.
D.
Spectrum along which goods and services fall according to their attributes, from pure good to pure service.
E.
Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs.
F.
Tangible products customers can see, hear, smell, taste, or touch.
G.
Second stage of the product lifecycle that begins when a firm starts to realize substantial profits from its investment in a product.
Type the Term that corresponds to the displayed Definition.
incorrect
8.
Intangible tasks that satisfy the needs of consumer and business users.
incorrect
9.
Products with unique characteristics that cause buyers to prize those particular brands.
incorrect
10.
Series of related products offered by one company.
incorrect
11.
Third stage of the product lifecycle, in which industry sales level out.
incorrect
12.
Products marketed to consumers who may not yet recognize a need for them.
incorrect
13.
Assortment of product lines and individual product offerings a company sells.
incorrect
14.
Final stage of the product lifecycle, in which a decline in total industry sales occurs.
incorrect
15.
First stage of the product lifecycle, in which a firm works to stimulate sales of a new-market entry.

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how
Created by: mkale
Popular Marketing sets