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C712 Product Test

Enter the letter for the matching Definition
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1.
Goods–services continuum
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2.
Product Life Cycle
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3.
Convenience Products
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4.
Product
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5.
Growth Stage
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6.
Goods
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7.
Shopping Products
A.
Progression of a product through introduction, growth, maturity, and decline stages.
B.
Products consumers purchase after comparing competing offerings.
C.
Goods and services consumers want to purchase frequently, immediately, and with minimal effort.
D.
Spectrum along which goods and services fall according to their attributes, from pure good to pure service.
E.
Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs.
F.
Tangible products customers can see, hear, smell, taste, or touch.
G.
Second stage of the product lifecycle that begins when a firm starts to realize substantial profits from its investment in a product.
Type the Term that corresponds to the displayed Definition.
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8.
Intangible tasks that satisfy the needs of consumer and business users.
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9.
Products with unique characteristics that cause buyers to prize those particular brands.
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10.
Series of related products offered by one company.
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11.
Third stage of the product lifecycle, in which industry sales level out.
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12.
Products marketed to consumers who may not yet recognize a need for them.
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13.
Assortment of product lines and individual product offerings a company sells.
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14.
Final stage of the product lifecycle, in which a decline in total industry sales occurs.
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15.
First stage of the product lifecycle, in which a firm works to stimulate sales of a new-market entry.

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