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C712 Product Test

Enter the letter for the matching Definition
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1.
Product Line
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2.
Shopping Products
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3.
Product Mix
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4.
Specialty Products
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5.
Product
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6.
Unsought Products
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7.
Services
A.
Intangible tasks that satisfy the needs of consumer and business users.
B.
Products consumers purchase after comparing competing offerings.
C.
Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs.
D.
Series of related products offered by one company.
E.
Products with unique characteristics that cause buyers to prize those particular brands.
F.
Products marketed to consumers who may not yet recognize a need for them.
G.
Assortment of product lines and individual product offerings a company sells.
Type the Term that corresponds to the displayed Definition.
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8.
Second stage of the product lifecycle that begins when a firm starts to realize substantial profits from its investment in a product.
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9.
Spectrum along which goods and services fall according to their attributes, from pure good to pure service.
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10.
Tangible products customers can see, hear, smell, taste, or touch.
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11.
Progression of a product through introduction, growth, maturity, and decline stages.
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12.
Third stage of the product lifecycle, in which industry sales level out.
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13.
Final stage of the product lifecycle, in which a decline in total industry sales occurs.
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14.
Goods and services consumers want to purchase frequently, immediately, and with minimal effort.
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15.
First stage of the product lifecycle, in which a firm works to stimulate sales of a new-market entry.

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