Marketing Foundations
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Marketing | creating and maintaining satisfying exchange relationships, also referred to as the process of planning, pricing, promoting, selling and distributing products to satisfy customers' needs and wants
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| Marketing concept | focusing on satisfying customers' needs and wants in order to make a profit
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| Marketing mix | comprises fourbasic marketing strategies collectively known as the four P's of marketing: product, price, place (distribution), and promotion
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| Place | marketing mix element that refers to the location and methods used to make products available to customers
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| Price | the value of money, or its equivalent, placed on a good or service; the actual amount customers pay
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| Product | anything offered to a market to satisfy needs and wants, including tangible goods or intangible services
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| Promotion | any form of communication used to inform, persuade, or remind customers
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| SWOT Analysis | Identifying an organizations internal and external strengths, weaknesses, opportunities, and threats
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To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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