Chp. 11 Marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
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| show | A business whose sales come prmarily from retailing.
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| show | A retail store that carries a narrow product line with a deep assortment within that line.
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| Department store | show 🗑
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| show | A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
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| show | A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
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| show | A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
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| Category killer | show 🗑
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| show | A retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others.
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| Discount store | show 🗑
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| Warehouse club | show 🗑
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| show | Two or more outlets that are commonly owned and controlled.
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| show | A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the rights to own and operate one or more units in the franchise system.
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| show | A group of retail businesses planned, developed, owned, and managed as a unit.
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| Wheel-of-retailing concept | show 🗑
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| show | All activities involved in selling goods and services to those buying for resale or business use.
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| Wholesaler | show 🗑
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| Merchant wholesaler | show 🗑
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| show | A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
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| show | A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
tgrant01
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