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5.01 notes

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
What is price?   That is which is given up in exchange to acquire a good or service  
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What is revenue?   The price charged to customers multiplied by the number of units sold  
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What is profit?   Revenue minus expenses  
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What are trends that influence price?   Flood of new products, increased availibility of bargain-priced private and generic brands, and cutting prices.  
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What is profit maximization?   Setting prices to that total revenue is as large as possible relative to total costs  
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What is market share?   A company's product sales as a percentage of total sales for that industry  
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What is sales maximization?   A short-term objective to maximize sales  
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What is status quo pricing objectives?   Maintaining existing prices  
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What is demand?   The quantity of a product that will be sold i the market at various prices for a specified period  
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What is supply?   The quantity of a product that will be offereed to the market by a supplier at various prices for a specific period.  
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What is price equilibrium?   The price a which demand and supply are equal  
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What is elastic demand?   When consumers by more or less of a product when the price changes  
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What is inelastic demand?   An increase or decrease in price will not significantly affect demand  
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What is unitary elasticity?   An increase in sales exactly offsets a decrease in prices and revenue is unchanged  
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