ch18
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| fixtures | equipment used to display merchandise
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| grid layout | parallel aisles with merchandise on shelves on both sides of the aisles
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| racetrack layout (loop) | provides a major aisle that loops around the store to guide customer traffic around different departments within the stores
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| free-form layout (boutique layout) | arranges fixtures and aisles in an symmetric pattern
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| category signage | used within a particular department or sector of the store, category signs are usually smaller than directional signs
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| promotional signage | displayed in windows to entice the customer into the store
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| point of sale | signs are placed near the merchandise they refer to so that customers know its price and other detailed information
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| lifestyle images | retailer may use various images, such as pictures of people and places, to create moods that encourage customers to buy the products
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| digital signage | includes signs whose visual content is delivered digitally through a centrally managed and controlled network and displayed on a television monitor or flat-panel screen
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| feature areas | those areas within a store designed to get the customers' attention
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| freestanding displays | fixtures or mannequins located on aisles designed primarily to attract customers' attention and bring them into a department
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| cash wraps (point-of-purchase (POP) counters (checkout areas) | places in the store where customers can purchase merchandise
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| end caps | displays located at the end of an aisle
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| promotional aisle (area) | space used to display merchandise that is being promoted
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| sales per square foot | a measure of space productivity used by most retailers since rent and land purchases are assessed on a per-square-foot basis
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| sales per linear foot | a measure of space productivity used when most merchandise is displayed on multiple shelves of long gondolas, such as in grocery stores
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| demand/destination merchandise | products that customers have decided to buy before entering the store
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| impulse products | products that are purchased without prior plans
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| planogram | diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases
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| visual merchandising | presentation of a store and its merchandise in ways that will attract the attention of potential customer
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| straight rack | consists of a long pipe suspended from supports in the floor or attached to a wall
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| rounder (bulk fixture or capacity fixture) | round fixture that sits on a pedestal
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| four-way fixture (feature fixture) | round fixture that sits on a pedestal
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| gondolas | extremely versatile
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| idea-oriented presentation | method of presenting merchandise based on a specific idea or the image of the store
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| price lining | when retailers offer a limited number of predetermined price points and/or price categories within another classification
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| vertical merchandising | merchandise is presented vertically using walls and high gondolas
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| tonnage merchandising | display technique in which large quantities of merchandise are displayed together
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| frontal presentation | method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye
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| atmospherics | refer to the design of an environment through visual communications, lighting, colors, music, and scent that stimulate customers; perceptual and emotional responses and ultimately affect their purchase behavior
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| popping the merchandise | focusing spotlights on special feature areas and itmes
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To hide a column, click on the column name.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
danicita3387
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