Psych 111: Intro to Psych
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| examines the influence of social processes on the way people think, feel, and behave. | show 🗑
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| advertising deal with ______ | show 🗑
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| show | Attitudes
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| show | Attitude Strength
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| if it lasts over time. | show 🗑
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| show | Impact
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| initial perceptions makes a difference; have shown strong effects. | show 🗑
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| Asch's study found that a person presented with a list of "+" traits first was found to be more sociable and happier than a person presented with a list of "-" traits first. | show 🗑
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| presence of others energizes performance; if more people are around, behavior is different. | show 🗑
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| show | Triplett
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| show | Triplett
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| show | Social Norms
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| show | Social Norms
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| a set of norms which characterize how people in specific social positions should behave. | show 🗑
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| show | Social Role
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| show | Role Conflict
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| student, member of club, sorority member, daughter -- roles can clash (often common for working parents, sick child, expected to stay home and care for kid, but also have a job to teach students material that is on the exam). | show 🗑
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| show | Conformity
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| follow the opinions of those we believe have accurate knowledge and beleive they are doing right. | show 🗑
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| show | Informational Social Influence
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| conform to obtain rewards that come from being accepted by other people while trying to avoid rejection. | show 🗑
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| Example: booing people when they don't continue the wave at the football games; passing the football out of the stadium, why do we follow it? no one knows. | show 🗑
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| see others engaging in a behavior, likely to be influenced by it. | show 🗑
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| show | Situational Influence on Behaviors
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| Example: people dancing the waltz in the supermarket. | show 🗑
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| show | Asch Conformity Study
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| show | Asch Conformity Study
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| group size + presence of a dissenter | show 🗑
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| conformity increased from 5-35% as group size increased. After 5 wrong people, this stabilized (more wrong people up to 5, increased conformity). | show 🗑
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| when someone else dissents they serve as a model and it significantly reduces conformity. doesn't go along with the group. | show 🗑
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| show | LaPiere Study
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| show | LaPiere Study
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| show | Attitudes and Behavior Influntial Factors
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| show | Attitudes and Behavior Influntial Factors
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| show | Attitudes and Behavior Influntial Factors
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| show | Attitudes and Behavior Influntial Factors
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| show | Attitudes and Behavior Influntial Factors
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| show | Persuasion
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| show | Factor of Persuasion
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| show | Message Factors
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| in person, on tv/radio (putting a pretty woman next to a car), autotape, computer. | show 🗑
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| personality, expectations (forewarning), strength of preexisting attitudes, prior knowledge of the issue. | show 🗑
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| show | Norm of Reciprocity
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| Example: let us come clean 1 room in your house for free! And then try to sell you a vacuum. | show 🗑
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| Example: when buying a car, the saleswoman took $ out of her pocket to buy customer a drink. | show 🗑
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| show | Door in the Face Technique
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| show | Foot in the Door
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| persuader gets you to commit to an action then before you peform it the "cost increases" | show 🗑
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| show | Low-Balling
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| Example: experiment asks students to come at 7am, got 24% consent rate. then asked another group how many would be willing to participate in study, 54% said yes (didn't know what time it was at). 95% of those who signed up showed at 7am. | show 🗑
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| form of compliance that occurs when people follow direct commands, usually from someone in an authorative position. | show 🗑
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| show | Stanley Milgram's Obedience to Authority Research Project
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| obedience was greater when the victim was out of sight. | show 🗑
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| whether or not someone seemed to have expertise; obedience wa higher when figure was close and seemed expert. | show 🗑
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| when another particiapnt in study pressed button, 93% obeyed because person didn't think that they were responsible since they didn't physically administer the shock. | show 🗑
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| differences were weak or nonexistent. | show 🗑
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| show | Cultural Differences
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| show | Milrgram's Experiment
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| show | Ethnic Issues of the Research (Milgram)
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| show | Altruism
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| show | Diffusion of Responsibility (Kitty Genovese)
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| people are less likely to provide help when in groups. (someone else will do it). | show 🗑
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| people always think someone else is calling 911. | show 🗑
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| show | Latane + Darley
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| show | Bystander Research --- Latane + Darley
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| show | Perceived Responsibility
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| Example: people help the man in the business suit more than they would help a homeless man. | show 🗑
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| show | Factors that Influence Attractions to others
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| being near increases likelihood; availability increases attraction. | show 🗑
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| show | Matching Hypothesis
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| show | Walster + Berscheid
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| show | Passionate Love
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| show | Companionate Love
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| 1)Intimacy 2)Passion 3)Commitment | show 🗑
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| show | Intimacy
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| emotional, physical. | show 🗑
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| show | Commitment
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| show | Prejudice
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| characteristics we attribute to people based on their membership in a group. | show 🗑
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| show | Prejudice + Stereotypes
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| treat people differently and unfairly based on group affiliation. | show 🗑
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| we attribute our successes to personal factors and our failures to situational forces. We do opposite for others: assume others' failures are due to personal factors. | show 🗑
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| increases prejudice. | show 🗑
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| we categorize ourselves as "in group" or "out group" and view our members in more favorable terms. | show 🗑
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| show | Homogeneity Bias
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| Example: everyone in SDT is exactly the same, but you know within the group there is lots of diversity. | show 🗑
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| Example: working together on a common task or goal (super-ordinate goal) is an effective way to reduce in/out group conflict. work together on a common goal. | show 🗑
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| show | Zimbardo's Stanford Prison Study
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| show | Zimbardo's Stanford Prison Study
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| show | Fundamental Attribution Error
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schlechy
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