Psych 111: Intro to Psych
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examines the influence of social processes on the way people think, feel, and behave. | show 🗑
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advertising deal with ______ | show 🗑
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show | Attitudes
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durability or impact of an attitude. | show 🗑
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if it lasts over time. | show 🗑
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show | Impact
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initial perceptions makes a difference; have shown strong effects. | show 🗑
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Asch's study found that a person presented with a list of "+" traits first was found to be more sociable and happier than a person presented with a list of "-" traits first. | show 🗑
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presence of others energizes performance; if more people are around, behavior is different. | show 🗑
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show | Triplett
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show | Triplett
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shared expectations about thoughts, feelings, and behavior; can vary by time and place; culturally sensitive. | show 🗑
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Example: someone walking around in a kilt isn't "acceptable" in the U.S. compared to in Scotland. | show 🗑
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show | Social Role
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show | Social Role
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norms accompanying different roles may clash. | show 🗑
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show | Role Conflict
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show | Conformity
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show | Informational Social Influence
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Example: when lost and someone says "go this way" and the person doesn't know where they are either, or when a professor tells you to put your hand on your head. | show 🗑
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show | Normative Social Influence
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Example: booing people when they don't continue the wave at the football games; passing the football out of the stadium, why do we follow it? no one knows. | show 🗑
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see others engaging in a behavior, likely to be influenced by it. | show 🗑
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show | Situational Influence on Behaviors
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show | Situational Influence on Behaviors
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show | Asch Conformity Study
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when people were alone they got answer right. in a groupo only 20% appeared to remain completely independent in their responses. | show 🗑
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show | factors that affectd Conformity
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conformity increased from 5-35% as group size increased. After 5 wrong people, this stabilized (more wrong people up to 5, increased conformity). | show 🗑
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when someone else dissents they serve as a model and it significantly reduces conformity. doesn't go along with the group. | show 🗑
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show | LaPiere Study
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show | LaPiere Study
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attitudes influence behavior more strongly when the counteracting situational factors are weak. | show 🗑
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show | Attitudes and Behavior Influntial Factors
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show | Attitudes and Behavior Influntial Factors
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general attitudes predict general behaviors and specific atttitudes predict specific behaviors. | show 🗑
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show | Attitudes and Behavior Influntial Factors
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deliberate effort to change or impact one's attitude. | show 🗑
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credibility, expertise, trustworthiness, likeability, attractiveness, similarity. | show 🗑
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show | Message Factors
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show | Channel Factors
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show | Receiver Factors
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golden rule; to get you to comply with a request you are given an unsolicited favor or gift. when others treat us well, we do the same. | show 🗑
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show | Norm of Reciprocity
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Example: when buying a car, the saleswoman took $ out of her pocket to buy customer a drink. | show 🗑
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show | Door in the Face Technique
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ask for a little, then more and moer! a persuader gets you to comply with a small request and then presentws a larger request thinking you will now be more likely to comply. | show 🗑
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show | Low-Balling
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show | Low-Balling
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Example: experiment asks students to come at 7am, got 24% consent rate. then asked another group how many would be willing to participate in study, 54% said yes (didn't know what time it was at). 95% of those who signed up showed at 7am. | show 🗑
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show | Obedience
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what % of subjects would obey and administer shocks up to 450 volts. | show 🗑
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show | Remoteness of the Victim
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whether or not someone seemed to have expertise; obedience wa higher when figure was close and seemed expert. | show 🗑
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show | Cog in the Wheel
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differences were weak or nonexistent. | show 🗑
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similar results cross culturally. | show 🗑
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show | Milrgram's Experiment
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something you couldn't repeat today because put people under too much stress. | show 🗑
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show | Altruism
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show | Diffusion of Responsibility (Kitty Genovese)
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people are less likely to provide help when in groups. (someone else will do it). | show 🗑
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show | Diffusion of Responsibility (Kitty Genovese)
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bystander research. | show 🗑
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bystander won't help if they don't notice, decide if it's an emergency (if yes, intervene), take on responsibility (question self-efficacy + confidence), intervene regardless of cost, who are more willing to help (people similar to us, women over men). | show 🗑
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more likely to help those who we view as "true victims" | show 🗑
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Example: people help the man in the business suit more than they would help a homeless man. | show 🗑
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show | Factors that Influence Attractions to others
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show | Proximity
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people tend to opt for those at their same level of attractiveness. | show 🗑
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passionate + companionate love. | show 🗑
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show | Passionate Love
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show | Companionate Love
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show | Sternberg's 3 Components of Love
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sense of closeness and sharing. | show 🗑
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show | Passion
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efforts to maintain the relationship with difficulties and costs. | show 🗑
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"-" attitudes towards people based on membership in a group. | show 🗑
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characteristics we attribute to people based on their membership in a group. | show 🗑
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show | Prejudice + Stereotypes
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treat people differently and unfairly based on group affiliation. | show 🗑
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we attribute our successes to personal factors and our failures to situational forces. We do opposite for others: assume others' failures are due to personal factors. | show 🗑
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increases prejudice. | show 🗑
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show | Group Membership
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show | Homogeneity Bias
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Example: everyone in SDT is exactly the same, but you know within the group there is lots of diversity. | show 🗑
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Example: working together on a common task or goal (super-ordinate goal) is an effective way to reduce in/out group conflict. work together on a common goal. | show 🗑
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power of situational forces + social roles. | show 🗑
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different situations result in different behaviors. | show 🗑
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show | Fundamental Attribution Error
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Created by:
schlechy
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