ch. 8
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
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scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product
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single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
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people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
🗑
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geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
🗑
|
||||
scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product
🗑
|
||||
single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
🗑
|
||||
people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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